Subscribers
Subscribers in the admin sidebar lists the people who used Notify me on your trust center, and controls the update email they receive when it changes. It is on both plans.
How someone subscribes
Section titled “How someone subscribes”- A visitor chooses Notify me and enters their email address. See What visitors can do.
- They are emailed “Confirm your subscription to Your company’s trust center”, with a Confirm subscription button.
- They open the link and choose Confirm subscription on the page it opens. Nothing is subscribed until they do, so an email scanner that follows the link can’t subscribe anyone.
The link works for 7 days. After that the visitor sees a page saying it has expired and can subscribe again. Subscribing again with an address that is already subscribed does nothing, and the form never says whether it was.
Only people who confirmed are sent updates. The page has two tabs: Confirmed and Pending, the addresses still waiting to confirm. Each row shows the email, when they subscribed and when they confirmed.
Remove a subscriber
Section titled “Remove a subscriber”Choose Remove on a row, then confirm. They stop getting updates straight away, and can subscribe again from your trust center.
What subscribers hear about
Section titled “What subscribers hear about”The What subscribers hear about panel has one switch for each kind of change. Choose Save changes to apply them.
| Switch | A change is gathered when | On by default |
|---|---|---|
| Documents | A document is added, replaced or edited, or becomes public or gated | Yes |
| Security controls | A control is added, reworded or removed | Yes |
| Compliance | A framework or certification is added, or its status or note changes | Yes |
| Subprocessors | A vendor is added, removed or changes what it does with customer data | Yes |
| Sections | A section of the trust center is shown or hidden: documents, security, subprocessors, vulnerability disclosure or privacy requests | No |
| Content review | The trust center’s last-reviewed date moves | No |
Changes are noted as you make them, and only for the switches that are on at that moment, so turning a switch on doesn’t announce what you did before. A document that is Private isn’t on your trust center, so making it public counts as adding it, and hiding it counts as removing it.
Nothing is noted while no one has confirmed a subscription, so a new subscriber is never sent old news.
The daily update
Section titled “The daily update”Changes are gathered into one email per day, sent at 09:00 UTC. The email is titled “An update to Your company’s trust center”, or “N updates to …” when there are several. It groups the changes under a heading for each kind, says whether each was added, updated or removed, and has a View trust center button and an unsubscribe link. Nothing is sent when nothing has changed.
The changes are folded: several edits to one item become one line, an item added and removed again before anyone was told never appears, and a section switched off and on again is back where it was. Changes that nobody was told about within a month are dropped.
The Next update panel shows what the next email will say and how many confirmed subscribers will get it. It reads “Nothing is waiting” when there is nothing to send.
Send now
Section titled “Send now”Send now sends the waiting update straight away instead of at 09:00 UTC. It is switched off when there is nothing to send or no one has confirmed. It doesn’t send while your trust center isn’t public.
Large lists go out in batches. If the batch stops short, the panel says how many subscribers are still to go: press Send now again, or the daily send finishes it. An email that fails to send is retried in the next daily send. Nobody gets the same update twice.
What subscribers can do
Section titled “What subscribers can do”Every update email ends with an unsubscribe link, and mail clients that show their own Unsubscribe button can use it too. The link opens a page where the subscriber chooses Unsubscribe, so scanners that follow links can’t unsubscribe anyone. Nothing more is sent after that.
Replies to the confirmation and update emails go to your Subscriber replies address. See Settings and Emails.
Export
Section titled “Export”Export CSV downloads every subscriber, confirmed and pending, as subscribers.csv with the
columns email, status, subscribed_at and confirmed_at. Status is confirmed or
pending. Dates are in UTC.